We all know that feeling when you’ve left it too late and have fought through the crowd of endless other stressed shoppers to desperately ask the shop assistant ‘do you think they’ll like it?’. And as you wait with baited breath, delusionally hoping that this shop assistant might just understand your loved one more than you do, your eyes meet, and with a deep sigh you both know that this year's present will be filed under the ‘at least you tried’ category once again.
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